GUIDEGEEK
SERVICES
BRANDING
ILLUSTRATION
PRESENTATION DESIGN
YEAR
2023
INFO
GuideGeek is an AI-powered travel assistant. I developed its brand identity, including a custom-illustrated mascot, then extended that identity across business and investor presentation decks.
PROBLEM
Destination marketing organizations faced a trust gap — AI-driven travel tools were often seen as less reliable than traditional research, and the market needed a way to combine AI's speed with the accuracy of local, human-vetted knowledge.
SOLUTION
The brand identity and illustrated mascot positioned GuideGeek as approachable and trustworthy rather than purely technical, and the presentation system carried that same tone through into how GuideGeek pitched its data accuracy and business value to partners.
