YELMO
SERVICES
CHARACTER ILLUSTRATION
BRAND ACTIVATION
WORKSHOP FACILITATION
YEAR
2026
INFO
A character-driven brand activation for Yelmo, developed during Argentina's winter break — spanning social illustration, a family event at Ciudad Cultural Konex, and a hands-on kids' workshop.
PROBLEM
Yelmo wanted to show up for families in a way that felt playful and hands-on rather than purely promotional, both online and at a live event.
SOLUTION
I reimagined five Yelmo appliances as characters — a dragon (air fryer), sheep (popcorn maker), tiger (food processor), robot (sandwich press), and monkey (mixer) — each with its own personality rooted in Yelmo's brand palette. The characters extended across social posts, recipe content, and printed giveaway stickers, and shaped the space design and decor for the Konex activation. The centerpiece was a live workshop where kids recreated the characters on real appliance shapes using EVA foam and acrylic paint markers, turning the brand's illustrated world into something they could build with their hands.
