PICO GROWTH
SERVICES
BRANDING
PRESENTATION DESIGN
MARKETING COLLATERALS
YEAR
2026
INFO
Pico Growth is a Hispanic marketing strategy firm serving cause-based organizations, nonprofits, and political advocacy groups, built around its PICO framework — People, Insights, Culture, Outcome. I developed the brand's guidelines and extended that identity across the collateral it runs on day to day: business cards, LinkedIn content, sales one-sheeter, and presentation templates.
PROBLEM
As a specialized strategy firm competing for credibility in a fragmented space, Pico Growth needed a visual identity that could carry its "culturally led, outcome driven" positioning consistently across every client-facing touchpoint — from a pitch deck to a quick LinkedIn post — well before the team had in-house design support to keep that consistent.
SOLUTION
I built brand guidelines that translated the PICO framework into a clear visual system — the terracotta-and-navy palette, a simple icon set for each of the four pillars (People, Insights, Culture, Outcome), and supporting typography — then applied it across business cards, LinkedIn templates, sales one-sheeters, and a presentation template, so every document a prospective client sees reinforces the same confident, culturally grounded brand.
